Wen is a recently-debuted line of haircare products out of the Chaz Dean Studio in Hollywood, California. The star of the product line, the cleansing conditioner, is designed to be used as an all-in-one shampoo, conditioner, deep conditioner, detangler, and leave-in conditioner. The other products (styling mousse, anti-frizz styling cream, and weekly hair treatment) are the supporting cast. WEN’s purpose is to offer clean hair without all the harsh sulfates and drying properties of other shampoos, while still leaving hair soft and manageable.
Each of the products offered in the Wen.com line has its own formula, of course, but the primary ingredients are a water-soluble fat called Glycerin (otherwise known as Glycol), a B vitamin derivative called Panthenol (pantothenic acid), Shea Butter, and botanical extracts. But do these products work as claimed?
In her Bustle article titled “I Used Cleansing Conditioner on My Fine Hair & Here’s What Happened,” writer Emily McClure broke it down. McClure used the FIG line of Wen cleansing conditioner for a week, and first mentioned her surprise at the sheer amount of recommended product for one use. Her article (and accompanying pictures on Twitter) showed that the recommended amount of Wen product was easily thrice that of her traditional shampoo.
McClure noted that the product did indeed make her hair inordinately soft and shiny, and she received plenty of compliments to that regard. The downside is that her hair became oily much sooner than with traditional shampoo, and didn’t hold a curl for nearly as long. However, McClure notes, the product did as it claimed, and she loved the feeling of her hair throughout the day. In her final recommendation, McClure notes that the product is “great for those with fine hair who make it a point to shower and style their hair every morning.” However, McClure notes if “you are a lazier person,” who likes to skip wash days, perhaps Wen should not be your primary product, but have it on hand to use on days when you wish to amp up the shine.
To order Wen, click here: http://chazdean.com/store.aspx